Looking for a Loopy Loyalty alternative? Sella vs. Loopy (2026)
Sella and Loopy Loyalty both put a digital stamp card in your customers' phone wallet with no app. The main differences: Sella has a free plan (up to 100 customers) and Premium at $19 a month, while Loopy starts at US$25 a month with a 15-day trial; and Sella also supports Samsung Wallet. If you're a small business that wants to start free, Sella is a good alternative.
Disclosure: Sella is our product. Loopy Loyalty is a solid, well-known platform; this page only uses its public pricing information, checked in October 2026. Confirm on their site before you decide.
Sella vs. Loopy Loyalty
| Sella | Loopy Loyalty | |
|---|---|---|
| Free plan | Yes, up to 100 customers | No; 15-day trial |
| Entry paid plan | $19/month (Premium) | US$25/month (Starter) |
| Next plan | $49/month (Large business) | US$69/month (Growth) |
| Yearly discount | 25% | 20% |
| Wallets | Google Wallet, Samsung Wallet and Apple Wallet | Apple Wallet and Google Wallet |
| Customer app needed | No | No |
Loopy data from its public pricing page, October 2026.
What you get with Sella
- Free plan, no expiration date: up to 100 customers, 2 stamp programs and 1 location, with the card in all three wallets.
- Premium: rewards along the way, birthday gifts, "we miss you" messages, audience promotions to the wallet, customer tiers and an AI analyst that tells you what to do each week.
- Stamp from any phone with Register mode, cashier accounts and several locations.
- 30 days of Premium free, no credit card and no automatic charges.
Which one should you pick?
If you want to start free and grow into a paid plan, or your customers use Samsung phones, Sella is a good fit. If you already use Loopy and it works for you, there's no need to switch: moving means customers have to save a new card. Either way, try before you pay.
Frequently asked questions
Is Sella cheaper than Loopy Loyalty?
Sella has a free plan up to 100 customers, and Premium costs $19 a month. Loopy's entry plan is US$25 a month, according to its public pricing in October 2026.
Does Sella work with Apple Wallet and Google Wallet?
Yes, and with Samsung Wallet too. Your customers scan your QR code with the camera and save the card, with no app to download.
Can I move my customers from Loopy to Sella?
Your customers would save a new Sella card by scanning your QR code. Their old stamps don't transfer automatically, so many businesses switch when a reward cycle ends.